Sony Corporation, widely known as Sony, is a Japanese multinational corporation. It is headquartered in Tokyo, Japan. Its diversified portfolio includes consumer electronics and professional electronics. The portfolio consists of gaming, entertainment and financial services as well.
The Sony Corporation was incorporated on May 7, in Japan. Though Sony does not always work with innovative products but when it comes to the quality, it offers very high quality products of portfolio. The products include audio and video electronics. The target market of the company consists of many types of customer segmentations. Sony has diversified portfolio of electronic product categories and these categories are also segmented into sub categories.
The Sony Company follows high price policy. That means it does not offer product for the mass market. Some may think that it is better to develop a universal strategy as it will save a lot of time and effort since there will be no need for the development of region-specific approaches.
Nonetheless, it would be most beneficial for the company to utilize a mixed approach. Thus, the company could work on a uniform global strategy but come up with region-specific strategies from time to time. This would help the company attract more customers and meet the needs of existing ones.
Development of region-specific strategies will also show care of the company and readiness to listen to people and understand their needs and wants. What kinds of factors do you think Sony considers when deciding how to market its products in various countries? How might its American marketing efforts differ from those in Japan or Europe? As for Sony, it has to be sensitive to regional characteristics as well. This is very important for the American multicultural society.
It is also noteworthy that such products as Walkman or PlayStation are perfect for Americans as they emphasize individualism. This strategy has to be somewhat different in Europe and Japan.
European society is very similar to North American, as many of these countries share similar values. One of the major similarities is individualism. However, it can be important to find some important concepts that will make people of a particular country buy Sony products. As for Japan, it is essential to emphasize the collective character of Sony Products. Thus, Walkman is a way to enjoy listening to music without annoying people around. PlayStation can also become a tool to accommodate different parts of the house to meet the needs of all members of the family.
Describe the benefits Sony gets from some of the international alliances mentioned in this case study. An important thing for them to believe is that they always get the best deal.
Carpe Diems are one of the most powerful and solvent segments in 16 personalities. They are very talented, but at the same time are lazy and ambitious. They love to achieve great success at the expense of their talent, their skills.
You also should choose the right target ideal buyer persona for your business and in this context, you should research all 16 Personalities, 16 types of clients that you may meet during your daily business and marketing activity. So, these were some interesting facts and examples about Sony and its marketing strategies that indicate why they are one of the leaders in their respective industries.
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Such diversification limits the effects of market-based risks. Sony employs a variety of places for delivering its products to target customers. This element of the marketing mix identifies the places or venues that the firm uses to transact with customers, to distribute and deliver products, or to allow customers to access the products. Sony uses the following places or venues:. Sony Stores sell genuine products and accessories, including Cyber-Shot digital cameras, batteries and television units.
These stores are also significant in promoting the brand, considering their name. The company also earns through authorized sellers, such as computer stores and smartphone stores. Motion picture products movies are delivered to target customers through cinemas and media networks.
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