Who owns brandy melville

Documents lodged in a Californian court have now made extraordinary claims about racist policies at the heart of the firm.

It includes a picture of a Hitler lookalike crying at the racial diversity of pictures of modern European men and a National Geographic picture of an early human juxtaposed with a young black man. The store operators in Canada say they believed it was illegal to hire and fire staff on looks and ethnic origin.

If the company expects to remain a leader in the fast-fashion sector, it must take its customer base seriously and respond to the concerns of those who look up to Brandy Melville as a lifestyle brand. If Brandy Melville fails to address issues of discrimination within its own organisation, there will be real consequences for an already-struggling company. With any luck, this new lawsuit will bring more attention and leverage to an important issue that has gone unaddressed for far too long.

As of June , people are protesting the business pracitces of Brandy Melville following the accusations made in a series of videos by a famous TikTok user who stated she used to work on the chain. In a series of videos posted to the social media site TikTok, a disgruntled ex-Brandy Melville employee accused the fashion shop of racism and fat-shaming.

Brandy Melville did not immediately reply to a request for comment from FOX Business about her accusations. She stated in the video how she was recruited as a year-old with no work experience, and how after only two weeks, another individual approached her and asked for a job. Over the next two weeks, she uploaded more than a dozen similar videos, each of which included further details on her experience with the company as well as responses to comments.

In one video, she stated that the business recruits primarily on appearance and that staff are not permitted to use cosmetics. In another video, she stated that the style of a shop was entirely up to the individual manager. The shop supervisors harassed employees depending on the body type in the same video, Callie stated. However, Brandy Melville is not the only retailer being criticised for using discriminatory tactics.

The brand was not attacked for a lack of inclusiveness for the first time. The company has yet to release a statement to the shocking allegations. Primary Menu. Search for: Search. Meanwhile, in a private group chat, Marsan's friends and coworkers exchanged memes featuring the N-word, and referenced Hitler at least 24 times. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App.

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Account icon An icon in the shape of a person's head and shoulders. The manager who told Insider she was sexually assaulted said she thinks the best thing is to close up shop, according to the outlet. September 7, pm Updated September 7, pm.

Popular clothing line Brandy Melville is plagued by a culture of abuse, sexism, and racism Insider reports. Getty Images. Share This Article. Post was not sent - check your email addresses!